Thursday, 14 November 2013

Northumberland County Council has announced a new working partnership with national charity, Keep Britain Tidy (KBT).

Sky Tyne and Wear

Keep Northumberland tidy
Posted on Wednesday 13 November 2013 Community & Voluntary, Northumberland

Northumberland County Council has announced a new working partnership with national charity, Keep Britain Tidy (KBT).

Litter and littering behaviour costs local councils in Britain almost £1 billion every year, and costs Northumberland County Council an estimated £2.1 million, driving it to look to new ways of taking the problem on and challenging the behaviour of people who litter in the county.

The partnership with KBT will see the council team up with national campaigns through its LOVE Northumberland initiative to tackle the community problem of littering by highlighting the problems and educating people about the price of cleaning up our streets.

The first campaign to run is called ‘what side of the fence are you on?’ and asks people to consider what streets would look like if the council did not clean them.

Councillor Grant Davey, leader of Northumberland County Council, said: “This partnership is a signal of our intent to challenge this problem. We have some very encouraging plans for the future and some campaigns which have a big impact. It’s not just about litter; it includes dog fouling, roadside waste, chewing gum, cigarette ends and graffiti.”

Councillor Ian Swithenbank, policy board member or streetcare and environment at Northumberland County Council, said: “It’s really important that we keep our county beautiful for residents and visitors. It’s such a shame that many public spaces are blighted by litter.

“We hope we can build on the excellent work from our LOVE Northumberland initiative and environmental champions around the county to make a significant difference to our streets, beaches and parks.”

The ‘which side of the fence?’ event is taking place in Ashington from Friday 15 November and will highlight the work the council does to keep the streets clean and offer residents an insight into what the streets might look like without intervention from the council.

The initiative is supported by Keep Britain Tidy and the charity’s chief executive Phil Barton said: “The £1billion bill that we are all paying to clean the litter off our streets, parks and beaches is too high.

“It is time everyone realised the scale of the task facing local authorities in keeping the places we call home clean and tidy.

“The question we all need to ask ourselves is “When it comes to litter, which side of the fence are you on?”

“The answer to solving the litter problem that blights our country is in our own hands. We need to take responsibility for our own behaviour and do one simple thing – put our rubbish in a bin.

“We are delighted that Northumberland County Council is joining with us in this activity. Local authorities are working tirelessly to deal with the problem of litter but they cannot solve the problem alone. They need support from individuals, communities and businesses.”

To find out more about Keep Britain Tidy’s Which Side of the Fence…? campaign and to sign up visit www.keepbritaintidy.org

For more information about LOVE Northumberland or KBT visit www.northumberland.gov.uk/LOVE

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